Autumn content ideas
Autumn brings a feeling of coziness and warmth that can hardly be recreated...
Many years ago we saw the potential in influencer marketing, when no one believed that this was a thing or even knew about it. We coined the word "Influencer" and took it upon us to educate people and make them see the potential. Then we worked on establishing norms and guidelines in the sphere.
Now, years and many brand partnerships later, we continue to lead the influencer marketing scene in Bulgaria. We believe that professionalism and expertise unlock potential. And that's what we are serving to our clients and partners. Let's see how we can help you! Let's see how we can help you!
La Roche-Posay's #SaveYourSkin campaign aimed to encourage people to have regular dermatological skin examinations as part of skin cancer prevention measures.
From May 27 to June 9, 2024, dermatologists were available to citizens in six major Bulgarian cities - Sofia, Plovdiv, Varna, Burgas, Pleven and Blagoevgrad. People had the opportunity to consult them free of charge in the designated campers positioned at key points for each city.
The total number of examinations conducted in all cities was 1,446, and the number of suspicious moles detected was 66.
To achieve these results, the campaign involved 18 influencers whose content reached 1.5+ million people. In parallel with the influencer campaign, a media campaign was carried out in the online press, radio and television, which managed to reach 2+ million people.
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