Big aspirations, big strategy, big results! Check out some of our work here.

Brunch for Beginners

Campaign promoting a new Bulgarian film

The campaign was built around the upcoming Bulgarian film Brunch for Beginners, with the goal of generating long-term interest and engagement ahead of its theatrical release. Rather than relying on a traditional PR approach, we developed an experience-driven strategy that gradually immersed participants in the world of the film.

We created the Brunch Squad - a carefully selected group of nine influencers with diverse audiences and profiles, allowing us to reach a wide range of target groups. The campaign was carried out primarily on Instagram and featured a series of activations over a four-month period, from the influencers' first introduction to the film and its cast, through a private screening, to recreating scenes from the movie.

The primary focus was on organic content based on genuine impressions and real-life experiences. We also established the Support Brunch Squad—an extended group of influencers who shared updates and news about the film, further expanding the campaign's reach.

During the campaign period alone, it generated more than 2,000,000 in reach and over 2,666,900 impressions, helping the film achieve a strong presence across social media both before and during its theatrical premiere.

Tuk-Tam

Campaign for scholarships for young people in the creative industry

Tuk-Tam’s Creative Makers campaign aimed to support young people who need financial assistance to develop in the creative industries in Bulgaria. The scholarships the organization provides are worth up to 20,000 BGN. We joined the campaign entirely voluntarily, guided by the belief that such projects deserve broad support and visibility.
We activated seven carefully selected influencers whose audiences match the profile of potential scholarship candidates and would be interested in such a program. They also participated free of charge.
The influencers’ online activities achieved a total reach of 24,757 people and a total number of impressions – 29,600.
With a set goal of 30 scholarship applications, 90 were received. As a result, 6 scholarship recipients were selected, who were awarded a total of 50,000 BGN.
After the campaign, @tuktambg's Instagram followers increased by about 300%. Over 400 clicks were recorded on the link to the registration site, which is about 600-700% more than the standard results of other independently conducted campaigns.

Save Your Skin

La Roche-Posay

La Roche-Posay's #SaveYourSkin campaign aimed to encourage people to have regular dermatological skin examinations as part of skin cancer prevention measures.

From May 27 to June 9, 2024, dermatologists were available to citizens in six major Bulgarian cities - Sofia, Plovdiv, Varna, Burgas, Pleven and Blagoevgrad. People had the opportunity to consult them free of charge in the designated campers positioned at key points for each city.

The total number of examinations conducted in all cities was 1,446, and the number of suspicious moles detected was 66.

To achieve these results, the campaign involved 18 influencers whose content reached 1.5+ million people. In parallel with the influencer campaign, a media campaign was carried out in the online press, radio and television, which managed to reach 2+ million people.

Remix

Campaign across multiple platforms

A campaign with Remix that ran on most major social networks: Instagram, YouTube, TikTok and Spotify / Apple Podcasts. Its aim was to promote purchasing second hand clothes and we knew that influencers held the key to reaching the right audience. We decided on influencers with different numbers of followers who created a variety of content. The campaign included everything from Instagram posts, YouTube and TikTok videos to a segment on a podcast episode. The campaign's message quickly spread, achieving an impressive reach of over 356,000 and impressions of over 448,000 in just two months.

Sutherland

Campaign with macro influencers

A campaign with Sutherland aiming to promote their business as well as direct the audience to the open positions for which the company is looking to recruit. We knew that this was information that needed to reach as many people as possible, so we turned to the logical choice -  top influencers. We focused on two content creators who are extremely popular both online and in the traditional media sphere. In a YouTube video, they went into more detail about Sutherland's campaign, and on Instagram they ran a giveaway aimed at driving more people to Sutherland's IG profile.

HiPP

Activation with micro influencers

The purpose of the campaign was to promote the baby weaning scheme and the variety of baby purees of the company HiPP. The campaign ran entirely on Instagram and featured 12 influencers, all of them with a follower base of under 12,000. The people we focused on were young mothers with children of weaning age (up to 12 months), and through them we were able to reach the most accurate audience. In just one month, the campaign managed to achieve a reach of over 96,000 and impressions that exceed 107,000.