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Influencer.bg

HiPP

Activation with micro influencers

The purpose of the campaign was to promote the baby weaning scheme and the variety of baby purees of the company HiPP. The campaign ran entirely on Instagram and featured 12 influencers, all of them with a follower base of under 12,000. The people we focused on were young mothers with children of weaning age (up to 12 months), and through them we were able to reach the most accurate audience. In just one month, the campaign managed to achieve a reach of over 96,000 and impressions that exceed 107,000.

12

Influencers

1 month

Duration

107000+

Impressions

96000+

Reach

Influencer.bg

Sutherland

Campaign with macro influencers

A campaign with Sutherland aiming to promote their business as well as direct the audience to the open positions for which the company is looking to recruit. We knew that this was information that needed to reach as many people as possible, so we turned to the logical choice -  top influencers. We focused on two content creators who are extremely popular both online and in the traditional media sphere. In a YouTube video, they went into more detail about Sutherland's campaign, and on Instagram they ran a giveaway aimed at driving more people to Sutherland's IG profile.

02

Influencers

1 month

Duration

740,000

Impressions

700,000

Reach

Influencer.bg

Remix

Campaign across multiple platforms

A campaign with Remix that ran on most major social networks: Instagram, YouTube, TikTok and Spotify / Apple Podcasts. Its aim was to promote purchasing second hand clothes and we knew that influencers held the key to reaching the right audience. We decided on influencers with different numbers of followers who created a variety of content. The campaign included everything from Instagram posts, YouTube and TikTok videos to a segment on a podcast episode. The campaign's message quickly spread, achieving an impressive reach of over 356,000 and impressions of over 448,000 in just two months.

08

Influencers

2 months

Duration

448,000

Impressions

356,000

Reach

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