You want to be an influencer? Pay attention to this!
“I want to become an influencer” is one of the most common phra...
Many years ago we saw the potential in influencer marketing, when no one believed that this was a thing or even knew about it. We coined the word "Influencer" and took it upon us to educate people and make them see the potential. Then we worked on establishing norms and guidelines in the sphere.
Now, years and many brand partnerships later, we continue to lead the influencer marketing scene in Bulgaria. We believe that professionalism and expertise unlock potential. And that's what we are serving to our clients and partners. Let's see how we can help you! Let's see how we can help you!
The campaign was built around the upcoming Bulgarian film Brunch for Beginners, with the goal of generating long-term interest and engagement ahead of its theatrical release. Rather than relying on a traditional PR approach, we developed an experience-driven strategy that gradually immersed participants in the world of the film.
We created the Brunch Squad - a carefully selected group of nine influencers with diverse audiences and profiles, allowing us to reach a wide range of target groups. The campaign was carried out primarily on Instagram and featured a series of activations over a four-month period, from the influencers' first introduction to the film and its cast, through a private screening, to recreating scenes from the movie.
The primary focus was on organic content based on genuine impressions and real-life experiences. We also established the Support Brunch Squad—an extended group of influencers who shared updates and news about the film, further expanding the campaign's reach.
During the campaign period alone, it generated more than 2,000,000 in reach and over 2,666,900 impressions, helping the film achieve a strong presence across social media both before and during its theatrical premiere.
Influencers
Duration
Impressions
Reach
“I want to become an influencer” is one of the most common phra...
Burnout is a state of emotional, mental, and physical exhaustion that occur...
Summer is one of the most wonderful seasons—sunny days, long evenings...