Burnout in the world of influencers
Burnout is a state of emotional, mental, and physical exhaustion that occur...
Many years ago we saw the potential in influencer marketing, when no one believed that this was a thing or even knew about it. We coined the word "Influencer" and took it upon us to educate people and make them see the potential. Then we worked on establishing norms and guidelines in the sphere.
Now, years and many brand partnerships later, we continue to lead the influencer marketing scene in Bulgaria. We believe that professionalism and expertise unlock potential. And that's what we are serving to our clients and partners. Let's see how we can help you! Let's see how we can help you!
Tuk-Tam’s Creative Makers campaign aimed to support young people who need financial assistance to develop in the creative industries in Bulgaria. The scholarships the organization provides are worth up to 20,000 BGN. We joined the campaign entirely voluntarily, guided by the belief that such projects deserve broad support and visibility.
We activated seven carefully selected influencers whose audiences match the profile of potential scholarship candidates and would be interested in such a program. They also participated free of charge.
The influencers’ online activities achieved a total reach of 24,757 people and a total number of impressions – 29,600.
With a set goal of 30 scholarship applications, 90 were received. As a result, 6 scholarship recipients were selected, who were awarded a total of 50,000 BGN.
After the campaign, @tuktambg's Instagram followers increased by about 300%. Over 400 clicks were recorded on the link to the registration site, which is about 600-700% more than the standard results of other independently conducted campaigns.
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