Sofia is a mother who juggles between tasks – work, housekeeping, time with children and time for her active audience on social media. She defines herself as a “useful” influencer, because in her profiles one can learn countless cleaning and cooking tricks that save time, energy and money. In her vlogs, Sofia invites viewers into a world full of personal excitement, family adventures and motivational videos. She shows the realities of life, talks about both challenges and successes. She inspires women not to be just mothers or just professionals in their work, but to live with the thought that they can be everything they dream of.